Home

Team Lead, Paid Media

Location: Pune (Work from Office) | Experience: 3-7 years | Reports to: Co-Founder Technology & Operations

About Amura

Amura Marketing is a growth marketing company delivering end-to-end marketing and sales solutions to leading brands across the globe. Our philosophy, “Marketing Engineered,” brings together design, engineering, and technology. Led by engineers-turned-entrepreneurs, Amura is building a global name in digital marketing and marketing technology, with end-to-end AI-native automation across marketing and sales operations.

Role Overview

We are looking for a Paid Media Team Lead with 3+ years of hands-on experience running high-budget campaigns on Google Ads, Meta, and LinkedIn Ads. You will lead a team of 7-8 across industries and drive an AI-enabled way of working across the paid media value chain: planning, execution, optimization, and reporting.

Key Responsibilities

1. Strategy and Planning
  • Build full-funnel paid media strategies tailored to each client’s industry, business model, and goals.
  • Understand North Star Metrics and identify key strategies based on each client’s GTM and industry/sub-industry trends.
  • Plan budgets, channel mix, audiences, and creative strategy across branding, lead generation, and conversion.
  • Drive month-on-month performance improvement and higher ROI.
2. Execution and Optimization
  • Plan, launch, and optimize campaigns across Google Ads, Meta, and LinkedIn Ads.
  • Use data to refine targeting, bidding, budget allocation, and creatives.
  • Run a repeatable optimization loop: know the key indicators to review regularly, the strategies to act on them, and the automations that streamline the process.
  • Optimize the full funnel, from creative testing to conversion tracking and lead quality, for downstream outcomes rather than top-of-funnel volume.
3. Account-Based Marketing (ABM)
  • Design ABM campaigns for B2B clients: target account lists, tiering, account-level audiences, and LinkedIn and Google account targeting.
  • Align ABM programs with Sales and Business Development on messaging, sequencing, and handoffs.
  • Report on account reach, engagement, buying-committee penetration, pipeline influenced, and revenue sourced.
4. AI-Enabled Paid Media Operations
  • Use AI tools, connectors, and MCPs across the value chain:
    • Planning and strategy: research, audience and competitor analysis, media plans, forecasting.
    • Execution: campaign builds, ad copy and creative variants, bulk operations, QA.
    • Optimization: anomaly detection, budget pacing, search term and placement analysis, test analysis.
    • Reporting and analytics: automated dashboards, performance summaries, insight generation.
  • Build and standardize AI-assisted workflows and SOPs for the team.
  • Evaluate new AI tools and recommend which to adopt.
5. Tracking, Analytics, and Reporting
  • Ensure clean implementation of GTM, GA4, conversion APIs, and CRM integrations (e.g., HubSpot, Salesforce).
  • Build reporting that connects media spend to business outcomes.
  • Present transparent campaign reports to clients and give Business Development media inputs for pitches.
6. Client and Stakeholder Management
  • Understand client objectives, analyze metrics, and recommend improvements in efficiency and ROI.
  • Maintain strong client relationships to maximize retention and growth.
  • Collaborate with internal teams and client-side stakeholders.
7. Revenue Mapping and SOPs
  • Map individual and team revenue performance against media spends and commissions handled.
  • Develop frameworks and SOPs to scale performance consistently across accounts.
8. Team Leadership and Training
  • Lead, mentor, and manage a team of 7-8 paid media professionals.
  • Build training plans covering platform skills, analytics, reporting, and AI-tool proficiency.
  • Set and track team OKRs, and conduct regular performance reviews.
9. Staying Current
  • Keep up with algorithm changes, privacy and tracking shifts, and emerging AI capabilities.
  • Apply best practices to maximize Marketing ROI (MROI).

Must-Have

  • 3-7 years of hands-on experience running and managing end-to-end paid media campaigns across Meta, LinkedIn, and Google.
  • Experience across industries, especially Manufacturing, B2B, B2B SaaS, and Real Estate. D2C exposure is a plus.
  • Working knowledge of AI tools, connectors, and MCPs across the paid media value chain (planning/strategising, execution, optimization, reporting and analytics), with real examples of use.
  • Understanding of ABM for B2B: how campaigns are strategized, executed, and reported.
  • Understanding of North Star Metrics across industries and companies, especially D2C and B2B SaaS, and the ability to translate them into campaign goals and KPIs.
  • Strong command of GTM, GA4, and CRM integrations.
  • Prior experience leading or mentoring a team.

Good to Have

  • Agency background.
  • Experience with marketing automation and CRM-based lead quality optimization.
  • Dashboard-building experience in Looker Studio or similar tools.

Key Success Metrics

  • ROI on marketing campaigns and media spend.
  • Achievement of client-specific North Star and funnel targets.
  • Client satisfaction and retention.
  • Team performance against benchmarks and OKRs.
  • Adoption of SOPs and AI-enabled workflows.

Interpersonal Attributes

  • Self-driven, with a strong ownership mindset.
  • Strong multitasking and prioritization under tight deadlines.
  • Strong leadership and communication skills.
  • Curious about new tools and quick to experiment.
View all job openings