Designation: Sr Executive - Paid Media
Experience: 2 - 3 years
Job Location: Pune (On-site)
About Amura:
Amura Marketing is a next-generation Martech company that delivers end-to-end marketing and sales solutions to leading brands in India.
The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology.
Role in the Organization:
Amura is looking for a Digital Marketing specialist with at least 2+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Linkedin, Shopping Ads, Amazon Ads, etc.).
Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients.
Responsibilities:
Manage the day-to-day campaign activities including the campaign setups, performance review, daily optimization, reporting & analysis
100% ownership of day-to-day campaign execution & reporting in a timely manner
Must have a thorough understanding of GTM & GA4 implementation & troubleshooting
Collaborate with client servicing teams in formulating monthly reports & client meetings on a monthly basis.
Identify and execute optimization recommendations to increase campaign ROI ensuring week-on-week target achievement
Assist with campaign technical implementation and support troubleshooting.
Create campaign reports for clients
Skills Required:
Paid Media Analyst with relevant experience of at least 2 years (Google & FB)
Marketplace Experience will be an added advantage
Skills in managing and manipulating data in Excel/Sheets.
Knowledge of overall digital marketing and ecosystem
Ability to ensure ownership & take responsibility
Ability to understand the target audience and plan campaigns accordingly
Exposure to client communication
Able to drive inferences based on data
